A reusable KPI tree template that decomposes profit, revenue, and cost into the drivers that any business can measure.
The KPI tree CSV template holds 12 monthly rows of summable columns (sessions, orders, revenue, COGS, marketing spend), the shape kpitree.io expects on upload, so ratios such as average order value and conversion rate are derived inside the tree rather than stored as columns. Open it in Excel or Google Sheets, replace the sample values with your own, then upload it.
For the full method behind the structure, see the complete KPI tree guide.