A North Star metric is the single metric that best captures the value your product delivers. Learn how to identify yours.
A North Star metric is the single measurement that best reflects the core value a product delivers to its customers. It sits at the intersection of customer value and business outcomes. In a KPI tree, the North Star metric is the ideal root node: every branch below it represents a driver that the organization can influence. Examples include weekly active users (social platforms), nights booked (Airbnb), or messages sent (Slack).